{"id":15088,"date":"2024-07-05T08:52:24","date_gmt":"2024-07-05T08:52:24","guid":{"rendered":"https:\/\/www.crm.com\/?page_id=15088"},"modified":"2026-01-27T13:21:37","modified_gmt":"2026-01-27T13:21:37","slug":"identity-management","status":"publish","type":"page","link":"https:\/\/www.crm.com\/identity-management\/","title":{"rendered":"Identity Management (new)"},"content":{"rendered":"\t\t<div data-elementor-type=\"wp-page\" data-elementor-id=\"15088\" class=\"elementor elementor-15088\" data-elementor-post-type=\"page\">\n\t\t\t\t\t\t<section class=\"elementor-section elementor-top-section elementor-element elementor-element-193a72e elementor-section-content-middle Section1 elementor-section-boxed elementor-section-height-default elementor-section-height-default\" data-id=\"193a72e\" data-element_type=\"section\" data-e-type=\"section\" data-settings=\"{&quot;background_background&quot;:&quot;classic&quot;}\">\n\t\t\t\t\t\t<div class=\"elementor-container elementor-column-gap-default\">\n\t\t\t\t\t<div class=\"elementor-column elementor-col-50 elementor-top-column elementor-element elementor-element-87f739f\" data-id=\"87f739f\" data-element_type=\"column\" data-e-type=\"column\">\n\t\t\t<div class=\"elementor-widget-wrap elementor-element-populated\">\n\t\t\t\t\t\t<div class=\"elementor-element elementor-element-43f36a6 elementor-widget elementor-widget-spacer\" data-id=\"43f36a6\" data-element_type=\"widget\" data-e-type=\"widget\" data-widget_type=\"spacer.default\">\n\t\t\t\t<div class=\"elementor-widget-container\">\n\t\t\t\t\t\t\t<div class=\"elementor-spacer\">\n\t\t\t<div class=\"elementor-spacer-inner\"><\/div>\n\t\t<\/div>\n\t\t\t\t\t\t<\/div>\n\t\t\t\t<\/div>\n\t\t\t\t<div class=\"elementor-element elementor-element-6b4efbd elementor-widget__width-initial gradient-heading elementor-widget elementor-widget-heading\" data-id=\"6b4efbd\" data-element_type=\"widget\" data-e-type=\"widget\" data-widget_type=\"heading.default\">\n\t\t\t\t<div class=\"elementor-widget-container\">\n\t\t\t\t\t<h3 class=\"elementor-heading-title elementor-size-default\">Identity Management<\/h3>\t\t\t\t<\/div>\n\t\t\t\t<\/div>\n\t\t\t\t<div class=\"elementor-element elementor-element-2efe988 elementor-widget elementor-widget-spacer\" data-id=\"2efe988\" data-element_type=\"widget\" data-e-type=\"widget\" data-widget_type=\"spacer.default\">\n\t\t\t\t<div class=\"elementor-widget-container\">\n\t\t\t\t\t\t\t<div class=\"elementor-spacer\">\n\t\t\t<div class=\"elementor-spacer-inner\"><\/div>\n\t\t<\/div>\n\t\t\t\t\t\t<\/div>\n\t\t\t\t<\/div>\n\t\t\t\t<div class=\"elementor-element elementor-element-a09125c elementor-widget elementor-widget-heading\" data-id=\"a09125c\" data-element_type=\"widget\" data-e-type=\"widget\" data-widget_type=\"heading.default\">\n\t\t\t\t<div class=\"elementor-widget-container\">\n\t\t\t\t\t<h1 class=\"elementor-heading-title elementor-size-default\">Customer Registration and Identity Management<\/h1>\t\t\t\t<\/div>\n\t\t\t\t<\/div>\n\t\t\t\t<div class=\"elementor-element elementor-element-342d367 elementor-widget elementor-widget-spacer\" data-id=\"342d367\" data-element_type=\"widget\" data-e-type=\"widget\" data-widget_type=\"spacer.default\">\n\t\t\t\t<div class=\"elementor-widget-container\">\n\t\t\t\t\t\t\t<div class=\"elementor-spacer\">\n\t\t\t<div class=\"elementor-spacer-inner\"><\/div>\n\t\t<\/div>\n\t\t\t\t\t\t<\/div>\n\t\t\t\t<\/div>\n\t\t\t\t<div class=\"elementor-element elementor-element-17d0fee elementor-widget elementor-widget-heading\" data-id=\"17d0fee\" data-element_type=\"widget\" data-e-type=\"widget\" data-widget_type=\"heading.default\">\n\t\t\t\t<div class=\"elementor-widget-container\">\n\t\t\t\t\t<h2 class=\"elementor-heading-title elementor-size-default\">Verify. Register. Connect.<\/h2>\t\t\t\t<\/div>\n\t\t\t\t<\/div>\n\t\t\t\t<div class=\"elementor-element elementor-element-b6e607e elementor-widget elementor-widget-text-editor\" data-id=\"b6e607e\" data-element_type=\"widget\" data-e-type=\"widget\" data-widget_type=\"text-editor.default\">\n\t\t\t\t<div class=\"elementor-widget-container\">\n\t\t\t\t\t\t\t\t\t<p data-start=\"455\" data-end=\"609\">Seamlessly onboard, identify and capture all customer events across every channel \u2014 online and in-store \u2014 for one connected customer experience.<\/p>\t\t\t\t\t\t\t\t<\/div>\n\t\t\t\t<\/div>\n\t\t\t\t<div class=\"elementor-element elementor-element-c75b1c5 elementor-align-left elementor-widget__width-initial elementor-widget elementor-widget-button\" data-id=\"c75b1c5\" data-element_type=\"widget\" data-e-type=\"widget\" data-widget_type=\"button.default\">\n\t\t\t\t<div class=\"elementor-widget-container\">\n\t\t\t\t\t\t\t\t\t<div class=\"elementor-button-wrapper\">\n\t\t\t\t\t<a class=\"elementor-button elementor-button-link elementor-size-sm\" href=\"https:\/\/www.crm.com\/request-a-demo\/\">\n\t\t\t\t\t\t<span class=\"elementor-button-content-wrapper\">\n\t\t\t\t\t\t\t\t\t<span class=\"elementor-button-text\">REQUEST A DEMO<\/span>\n\t\t\t\t\t<\/span>\n\t\t\t\t\t<\/a>\n\t\t\t\t<\/div>\n\t\t\t\t\t\t\t\t<\/div>\n\t\t\t\t<\/div>\n\t\t\t\t\t<\/div>\n\t\t<\/div>\n\t\t\t\t<div class=\"elementor-column elementor-col-50 elementor-top-column elementor-element elementor-element-cad96ae\" data-id=\"cad96ae\" data-element_type=\"column\" data-e-type=\"column\">\n\t\t\t<div class=\"elementor-widget-wrap elementor-element-populated\">\n\t\t\t\t\t\t\t<\/div>\n\t\t<\/div>\n\t\t\t\t\t<\/div>\n\t\t<\/section>\n\t\t\t\t<section class=\"elementor-section elementor-top-section elementor-element elementor-element-54f54be elementor-section-content-middle Section1 elementor-hidden-tablet elementor-hidden-mobile elementor-section-boxed elementor-section-height-default elementor-section-height-default\" data-id=\"54f54be\" data-element_type=\"section\" data-e-type=\"section\" data-settings=\"{&quot;background_background&quot;:&quot;classic&quot;}\">\n\t\t\t\t\t\t<div class=\"elementor-container elementor-column-gap-default\">\n\t\t\t\t\t<div class=\"elementor-column elementor-col-100 elementor-top-column elementor-element elementor-element-6deff82\" data-id=\"6deff82\" data-element_type=\"column\" data-e-type=\"column\">\n\t\t\t<div class=\"elementor-widget-wrap elementor-element-populated\">\n\t\t\t\t\t\t<div class=\"elementor-element elementor-element-7398b3f elementor-widget elementor-widget-spacer\" data-id=\"7398b3f\" data-element_type=\"widget\" data-e-type=\"widget\" data-widget_type=\"spacer.default\">\n\t\t\t\t<div class=\"elementor-widget-container\">\n\t\t\t\t\t\t\t<div class=\"elementor-spacer\">\n\t\t\t<div class=\"elementor-spacer-inner\"><\/div>\n\t\t<\/div>\n\t\t\t\t\t\t<\/div>\n\t\t\t\t<\/div>\n\t\t\t\t\t<\/div>\n\t\t<\/div>\n\t\t\t\t\t<\/div>\n\t\t<\/section>\n\t\t\t\t<section class=\"elementor-section elementor-top-section elementor-element elementor-element-41cdddb elementor-section-boxed elementor-section-height-default elementor-section-height-default\" data-id=\"41cdddb\" data-element_type=\"section\" data-e-type=\"section\" data-settings=\"{&quot;background_background&quot;:&quot;classic&quot;}\">\n\t\t\t\t\t\t<div class=\"elementor-container elementor-column-gap-default\">\n\t\t\t\t\t<div class=\"elementor-column elementor-col-100 elementor-top-column elementor-element elementor-element-febe0c7\" data-id=\"febe0c7\" data-element_type=\"column\" data-e-type=\"column\">\n\t\t\t<div class=\"elementor-widget-wrap elementor-element-populated\">\n\t\t\t\t\t\t<div class=\"elementor-element elementor-element-adac5e2 elementor-widget elementor-widget-heading\" data-id=\"adac5e2\" data-element_type=\"widget\" data-e-type=\"widget\" data-widget_type=\"heading.default\">\n\t\t\t\t<div class=\"elementor-widget-container\">\n\t\t\t\t\t<h2 class=\"elementor-heading-title elementor-size-default\">Identity Management Overview<\/h2>\t\t\t\t<\/div>\n\t\t\t\t<\/div>\n\t\t\t\t<div class=\"elementor-element elementor-element-069e5e5 elementor-widget elementor-widget-text-editor\" data-id=\"069e5e5\" data-element_type=\"widget\" data-e-type=\"widget\" data-widget_type=\"text-editor.default\">\n\t\t\t\t<div class=\"elementor-widget-container\">\n\t\t\t\t\t\t\t\t\t<p>The CRM.COM Customer Identity Management is the foundation for identifying, registering, and connecting every customer across digital and physical channels. It enables businesses to recognise customers through branded apps and self-service experiences, securely capture identity and transaction data, and build a single, trusted customer profile in real time.<\/p><p>With CRM.COM, customer identity management goes beyond login and authentication. It links identity to purchases, interactions, segmentation, and omnichannel communication, allowing businesses to capture every customer event \u2014 online and in-store \u2014 and turn it into meaningful engagement. From secure in-person payments and basket-level purchase data to personalised offers, subscriptions, and community experiences, Identity Management becomes the starting point for long-term customer relationships.<\/p>\t\t\t\t\t\t\t\t<\/div>\n\t\t\t\t<\/div>\n\t\t\t\t\t<\/div>\n\t\t<\/div>\n\t\t\t\t\t<\/div>\n\t\t<\/section>\n\t\t\t\t<section class=\"elementor-section elementor-top-section elementor-element elementor-element-affb56c elementor-section-content-middle elementor-section-boxed elementor-section-height-default elementor-section-height-default\" data-id=\"affb56c\" data-element_type=\"section\" data-e-type=\"section\" data-settings=\"{&quot;background_background&quot;:&quot;classic&quot;}\">\n\t\t\t\t\t\t<div class=\"elementor-container elementor-column-gap-default\">\n\t\t\t\t\t<div class=\"elementor-column elementor-col-50 elementor-top-column elementor-element elementor-element-753c682\" data-id=\"753c682\" data-element_type=\"column\" data-e-type=\"column\">\n\t\t\t<div class=\"elementor-widget-wrap elementor-element-populated\">\n\t\t\t\t\t\t<div class=\"elementor-element elementor-element-d7cc1e0 elementor-widget elementor-widget-heading\" data-id=\"d7cc1e0\" data-element_type=\"widget\" data-e-type=\"widget\" data-widget_type=\"heading.default\">\n\t\t\t\t<div class=\"elementor-widget-container\">\n\t\t\t\t\t<h2 class=\"elementor-heading-title elementor-size-default\">Identity Management Services<\/h2>\t\t\t\t<\/div>\n\t\t\t\t<\/div>\n\t\t\t\t<div class=\"elementor-element elementor-element-c98d13e elementor-widget elementor-widget-text-editor\" data-id=\"c98d13e\" data-element_type=\"widget\" data-e-type=\"widget\" data-widget_type=\"text-editor.default\">\n\t\t\t\t<div class=\"elementor-widget-container\">\n\t\t\t\t\t\t\t\t\t<p>The CRM.COM Identity Management services form the foundation of\u00a0connecting customer identity, interactions, and transactions across every channel.<\/p>\t\t\t\t\t\t\t\t<\/div>\n\t\t\t\t<\/div>\n\t\t\t\t\t<\/div>\n\t\t<\/div>\n\t\t\t\t<div class=\"elementor-column elementor-col-50 elementor-top-column elementor-element elementor-element-b543bf3\" data-id=\"b543bf3\" data-element_type=\"column\" data-e-type=\"column\">\n\t\t\t<div class=\"elementor-widget-wrap\">\n\t\t\t\t\t\t\t<\/div>\n\t\t<\/div>\n\t\t\t\t\t<\/div>\n\t\t<\/section>\n\t\t\t\t<section class=\"elementor-section elementor-top-section elementor-element elementor-element-00c15e4 elementor-section-content-middle elementor-section-boxed elementor-section-height-default elementor-section-height-default\" data-id=\"00c15e4\" data-element_type=\"section\" data-e-type=\"section\" data-settings=\"{&quot;background_background&quot;:&quot;classic&quot;}\">\n\t\t\t\t\t\t<div class=\"elementor-container elementor-column-gap-default\">\n\t\t\t\t\t<div class=\"elementor-column elementor-col-50 elementor-top-column elementor-element elementor-element-d1f1043\" data-id=\"d1f1043\" data-element_type=\"column\" data-e-type=\"column\">\n\t\t\t<div class=\"elementor-widget-wrap elementor-element-populated\">\n\t\t\t\t\t\t<div class=\"elementor-element elementor-element-6720544 crmcom-gradient-heading elementor-widget elementor-widget-heading\" data-id=\"6720544\" data-element_type=\"widget\" data-e-type=\"widget\" data-widget_type=\"heading.default\">\n\t\t\t\t<div class=\"elementor-widget-container\">\n\t\t\t\t\t<h3 class=\"elementor-heading-title elementor-size-default\">S1 REGISTER &amp; AUTHENTICATE<\/h3>\t\t\t\t<\/div>\n\t\t\t\t<\/div>\n\t\t\t\t<div class=\"elementor-element elementor-element-1a617cb elementor-widget elementor-widget-heading\" data-id=\"1a617cb\" data-element_type=\"widget\" data-e-type=\"widget\" data-widget_type=\"heading.default\">\n\t\t\t\t<div class=\"elementor-widget-container\">\n\t\t\t\t\t<h4 class=\"elementor-heading-title elementor-size-default\">Register and authenticate every customer with ease<\/h4>\t\t\t\t<\/div>\n\t\t\t\t<\/div>\n\t\t\t\t<div class=\"elementor-element elementor-element-4e13875 elementor-widget elementor-widget-text-editor\" data-id=\"4e13875\" data-element_type=\"widget\" data-e-type=\"widget\" data-widget_type=\"text-editor.default\">\n\t\t\t\t<div class=\"elementor-widget-container\">\n\t\t\t\t\t\t\t\t\t<p data-start=\"1619\" data-end=\"1769\">Enable secure onboarding and identity verification \u2014 natively with CRM.COM or OIDC. Manage customers, contacts and authentication from one platform.<\/p><p data-start=\"1619\" data-end=\"1769\">Empower your audience with Contact Communities, a unique capability that allows contacts to self-create groups with other contacts, assign access rights, and define wallet or usage share.<\/p><p data-start=\"1771\" data-end=\"1871\">\u00a0<\/p>\t\t\t\t\t\t\t\t<\/div>\n\t\t\t\t<\/div>\n\t\t\t\t\t<\/div>\n\t\t<\/div>\n\t\t\t\t<div class=\"elementor-column elementor-col-50 elementor-top-column elementor-element elementor-element-69a4565\" data-id=\"69a4565\" data-element_type=\"column\" data-e-type=\"column\">\n\t\t\t<div class=\"elementor-widget-wrap\">\n\t\t\t\t\t\t\t<\/div>\n\t\t<\/div>\n\t\t\t\t\t<\/div>\n\t\t<\/section>\n\t\t\t\t<section class=\"elementor-section elementor-top-section elementor-element elementor-element-b816785 elementor-section-content-middle elementor-section-boxed elementor-section-height-default elementor-section-height-default\" data-id=\"b816785\" data-element_type=\"section\" data-e-type=\"section\" data-settings=\"{&quot;background_background&quot;:&quot;classic&quot;}\">\n\t\t\t\t\t\t<div class=\"elementor-container elementor-column-gap-default\">\n\t\t\t\t\t<div class=\"elementor-column elementor-col-50 elementor-top-column elementor-element elementor-element-e0f8453\" data-id=\"e0f8453\" data-element_type=\"column\" data-e-type=\"column\">\n\t\t\t<div class=\"elementor-widget-wrap elementor-element-populated\">\n\t\t\t\t\t\t<div class=\"elementor-element elementor-element-ae10ee0 crmcom-gradient-heading elementor-widget elementor-widget-heading\" data-id=\"ae10ee0\" data-element_type=\"widget\" data-e-type=\"widget\" data-widget_type=\"heading.default\">\n\t\t\t\t<div class=\"elementor-widget-container\">\n\t\t\t\t\t<h3 class=\"elementor-heading-title elementor-size-default\">S2 APPS &amp; SELF-SERVICE API<\/h3>\t\t\t\t<\/div>\n\t\t\t\t<\/div>\n\t\t\t\t<div class=\"elementor-element elementor-element-bad66f9 elementor-widget elementor-widget-heading\" data-id=\"bad66f9\" data-element_type=\"widget\" data-e-type=\"widget\" data-widget_type=\"heading.default\">\n\t\t\t\t<div class=\"elementor-widget-container\">\n\t\t\t\t\t<h4 class=\"elementor-heading-title elementor-size-default\">Launch branded no-code apps and self-service portals<\/h4>\t\t\t\t<\/div>\n\t\t\t\t<\/div>\n\t\t\t\t<div class=\"elementor-element elementor-element-e105371 elementor-widget elementor-widget-text-editor\" data-id=\"e105371\" data-element_type=\"widget\" data-e-type=\"widget\" data-widget_type=\"text-editor.default\">\n\t\t\t\t<div class=\"elementor-widget-container\">\n\t\t\t\t\t\t\t\t\t<p data-start=\"2005\" data-end=\"2152\">Let customers register, manage and transact through the CRM.COM apps, web portals, or mobile passes. Or use the\u00a0<a href=\"https:\/\/crmcom.stoplight.io\/docs\/stoplight-api-doc\/1bc8f2aeb8c2f-self-service-api\">CRM.COM self-service API<\/a> and keep or develop your own front-end.<\/p><p data-start=\"2005\" data-end=\"2152\">Allow customers to use your branded apps to identify themselves and spend at external systems (e.g. POS systems) securely via QR code scan or OTPs.<\/p><p data-start=\"1771\" data-end=\"1871\">\u00a0<\/p>\t\t\t\t\t\t\t\t<\/div>\n\t\t\t\t<\/div>\n\t\t\t\t\t<\/div>\n\t\t<\/div>\n\t\t\t\t<div class=\"elementor-column elementor-col-50 elementor-top-column elementor-element elementor-element-3308921\" data-id=\"3308921\" data-element_type=\"column\" data-e-type=\"column\">\n\t\t\t<div class=\"elementor-widget-wrap\">\n\t\t\t\t\t\t\t<\/div>\n\t\t<\/div>\n\t\t\t\t\t<\/div>\n\t\t<\/section>\n\t\t\t\t<section class=\"elementor-section elementor-top-section elementor-element elementor-element-55fc89c elementor-section-content-middle elementor-section-boxed elementor-section-height-default elementor-section-height-default\" data-id=\"55fc89c\" data-element_type=\"section\" data-e-type=\"section\" data-settings=\"{&quot;background_background&quot;:&quot;classic&quot;}\">\n\t\t\t\t\t\t<div class=\"elementor-container elementor-column-gap-default\">\n\t\t\t\t\t<div class=\"elementor-column elementor-col-50 elementor-top-column elementor-element elementor-element-53f80bb\" data-id=\"53f80bb\" data-element_type=\"column\" data-e-type=\"column\">\n\t\t\t<div class=\"elementor-widget-wrap elementor-element-populated\">\n\t\t\t\t\t\t<div class=\"elementor-element elementor-element-3328974 crmcom-gradient-heading elementor-widget elementor-widget-heading\" data-id=\"3328974\" data-element_type=\"widget\" data-e-type=\"widget\" data-widget_type=\"heading.default\">\n\t\t\t\t<div class=\"elementor-widget-container\">\n\t\t\t\t\t<h3 class=\"elementor-heading-title elementor-size-default\">S3 BI &amp; SEGMENTATION<\/h3>\t\t\t\t<\/div>\n\t\t\t\t<\/div>\n\t\t\t\t<div class=\"elementor-element elementor-element-f31ab49 elementor-widget elementor-widget-heading\" data-id=\"f31ab49\" data-element_type=\"widget\" data-e-type=\"widget\" data-widget_type=\"heading.default\">\n\t\t\t\t<div class=\"elementor-widget-container\">\n\t\t\t\t\t<h4 class=\"elementor-heading-title elementor-size-default\">Segment customers with precision<\/h4>\t\t\t\t<\/div>\n\t\t\t\t<\/div>\n\t\t\t\t<div class=\"elementor-element elementor-element-f55218b elementor-widget elementor-widget-text-editor\" data-id=\"f55218b\" data-element_type=\"widget\" data-e-type=\"widget\" data-widget_type=\"text-editor.default\">\n\t\t\t\t<div class=\"elementor-widget-container\">\n\t\t\t\t\t\t\t\t\t<p data-start=\"2457\" data-end=\"2611\">Capture every customer event to build rich segments. Power personalised pricing, rewards, promotions and subscriptions based on real-time data and actionable insights.<\/p><p data-start=\"1771\" data-end=\"1871\">\u00a0<\/p>\t\t\t\t\t\t\t\t<\/div>\n\t\t\t\t<\/div>\n\t\t\t\t\t<\/div>\n\t\t<\/div>\n\t\t\t\t<div class=\"elementor-column elementor-col-50 elementor-top-column elementor-element elementor-element-31b1df7\" data-id=\"31b1df7\" data-element_type=\"column\" data-e-type=\"column\">\n\t\t\t<div class=\"elementor-widget-wrap\">\n\t\t\t\t\t\t\t<\/div>\n\t\t<\/div>\n\t\t\t\t\t<\/div>\n\t\t<\/section>\n\t\t\t\t<section class=\"elementor-section elementor-top-section elementor-element elementor-element-5f849d0 elementor-section-content-middle elementor-section-boxed elementor-section-height-default elementor-section-height-default\" data-id=\"5f849d0\" data-element_type=\"section\" data-e-type=\"section\" data-settings=\"{&quot;background_background&quot;:&quot;classic&quot;}\">\n\t\t\t\t\t\t<div class=\"elementor-container elementor-column-gap-default\">\n\t\t\t\t\t<div class=\"elementor-column elementor-col-50 elementor-top-column elementor-element elementor-element-9347488\" data-id=\"9347488\" data-element_type=\"column\" data-e-type=\"column\">\n\t\t\t<div class=\"elementor-widget-wrap elementor-element-populated\">\n\t\t\t\t\t\t<div class=\"elementor-element elementor-element-2f3669e crmcom-gradient-heading elementor-widget elementor-widget-heading\" data-id=\"2f3669e\" data-element_type=\"widget\" data-e-type=\"widget\" data-widget_type=\"heading.default\">\n\t\t\t\t<div class=\"elementor-widget-container\">\n\t\t\t\t\t<h3 class=\"elementor-heading-title elementor-size-default\">S4 OMNI-CHANNEL CRM<\/h3>\t\t\t\t<\/div>\n\t\t\t\t<\/div>\n\t\t\t\t<div class=\"elementor-element elementor-element-9c0540e elementor-widget elementor-widget-heading\" data-id=\"9c0540e\" data-element_type=\"widget\" data-e-type=\"widget\" data-widget_type=\"heading.default\">\n\t\t\t\t<div class=\"elementor-widget-container\">\n\t\t\t\t\t<h4 class=\"elementor-heading-title elementor-size-default\">Unify sales, activity management and service automation<\/h4>\t\t\t\t<\/div>\n\t\t\t\t<\/div>\n\t\t\t\t<div class=\"elementor-element elementor-element-441aacc elementor-widget elementor-widget-text-editor\" data-id=\"441aacc\" data-element_type=\"widget\" data-e-type=\"widget\" data-widget_type=\"text-editor.default\">\n\t\t\t\t<div class=\"elementor-widget-container\">\n\t\t\t\t\t\t\t\t\t<p data-start=\"2868\" data-end=\"3003\">Manage interactions, service requests and customer communications through a configurable CRM suite \u2014 built for speed, scalability and operational efficiency.<\/p><p data-start=\"2868\" data-end=\"3003\">Operate through sales, activities and service requests, enhanced with extensive operational and billing automations for seamless end-to-end execution.<\/p><p data-start=\"1771\" data-end=\"1871\">\u00a0<\/p>\t\t\t\t\t\t\t\t<\/div>\n\t\t\t\t<\/div>\n\t\t\t\t\t<\/div>\n\t\t<\/div>\n\t\t\t\t<div class=\"elementor-column elementor-col-50 elementor-top-column elementor-element elementor-element-086ba3d\" data-id=\"086ba3d\" data-element_type=\"column\" data-e-type=\"column\">\n\t\t\t<div class=\"elementor-widget-wrap\">\n\t\t\t\t\t\t\t<\/div>\n\t\t<\/div>\n\t\t\t\t\t<\/div>\n\t\t<\/section>\n\t\t\t\t<section class=\"elementor-section elementor-top-section elementor-element elementor-element-bcac253 elementor-section-content-middle elementor-section-boxed elementor-section-height-default elementor-section-height-default\" data-id=\"bcac253\" data-element_type=\"section\" data-e-type=\"section\" data-settings=\"{&quot;background_background&quot;:&quot;classic&quot;}\">\n\t\t\t\t\t\t<div class=\"elementor-container elementor-column-gap-default\">\n\t\t\t\t\t<div class=\"elementor-column elementor-col-50 elementor-top-column elementor-element elementor-element-15bd2e1\" data-id=\"15bd2e1\" data-element_type=\"column\" data-e-type=\"column\">\n\t\t\t<div class=\"elementor-widget-wrap elementor-element-populated\">\n\t\t\t\t\t\t<div class=\"elementor-element elementor-element-0a2237c crmcom-gradient-heading elementor-widget elementor-widget-heading\" data-id=\"0a2237c\" data-element_type=\"widget\" data-e-type=\"widget\" data-widget_type=\"heading.default\">\n\t\t\t\t<div class=\"elementor-widget-container\">\n\t\t\t\t\t<h3 class=\"elementor-heading-title elementor-size-default\">S5 CUSTOMER EVENTS<\/h3>\t\t\t\t<\/div>\n\t\t\t\t<\/div>\n\t\t\t\t<div class=\"elementor-element elementor-element-d038aab elementor-widget elementor-widget-heading\" data-id=\"d038aab\" data-element_type=\"widget\" data-e-type=\"widget\" data-widget_type=\"heading.default\">\n\t\t\t\t<div class=\"elementor-widget-container\">\n\t\t\t\t\t<h4 class=\"elementor-heading-title elementor-size-default\">Capture every event and monetise every interaction<\/h4>\t\t\t\t<\/div>\n\t\t\t\t<\/div>\n\t\t\t\t<div class=\"elementor-element elementor-element-db5d72c elementor-widget elementor-widget-text-editor\" data-id=\"db5d72c\" data-element_type=\"widget\" data-e-type=\"widget\" data-widget_type=\"text-editor.default\">\n\t\t\t\t<div class=\"elementor-widget-container\">\n\t\t\t\t\t\t\t\t\t<p data-start=\"3248\" data-end=\"3403\">From purchases to referrals, every customer event is captured \u2014 online and in person \u2014 feeding CRM.COM in real time to enable rewards, billing and personalised experiences.<\/p><p data-start=\"1771\" data-end=\"1871\">CRM.COM applies sophisticated rules to grant rewards and wallet benefits automatically without any need to modify external systems (e.g. POS).<\/p>\t\t\t\t\t\t\t\t<\/div>\n\t\t\t\t<\/div>\n\t\t\t\t\t<\/div>\n\t\t<\/div>\n\t\t\t\t<div class=\"elementor-column elementor-col-50 elementor-top-column elementor-element elementor-element-8f1ed71\" data-id=\"8f1ed71\" data-element_type=\"column\" data-e-type=\"column\">\n\t\t\t<div class=\"elementor-widget-wrap elementor-element-populated\">\n\t\t\t\t\t\t<div class=\"elementor-element elementor-element-16b3147 elementor-widget elementor-widget-html\" data-id=\"16b3147\" data-element_type=\"widget\" data-e-type=\"widget\" data-widget_type=\"html.default\">\n\t\t\t\t<div class=\"elementor-widget-container\">\n\t\t\t\t\t<div class=\"payment-flow\">\r\n\r\n  <!-- POS Terminal -->\r\n  <div class=\"terminal\">\r\n    <div class=\"terminal-screen\"><\/div>\r\n    <div class=\"terminal-body\"><\/div>\r\n\r\n    <!-- Keypad -->\r\n    <div class=\"keypad\">\r\n      <div><\/div><div><\/div><div><\/div>\r\n      <div><\/div><div><\/div><div><\/div>\r\n      <div><\/div><div><\/div><div><\/div>\r\n    <\/div>\r\n  <\/div>\r\n\r\n  <!-- Card -->\r\n  <div class=\"card\"><\/div>\r\n\r\n  <!-- Arrow -->\r\n  <div class=\"arrow\"><\/div>\r\n\r\n  <!-- System -->\r\n  <div class=\"system-box\">\r\n    <div class=\"processing\"><\/div>\r\n    <div class=\"dollar\">$<\/div>\r\n  <\/div>\r\n\r\n<\/div>\r\n\r\n<style>\r\n.payment-flow {\r\n  width: 420px;\r\n  height: 200px;\r\n  position: relative;\r\n  margin: 30px auto;\r\n}\r\n\r\n\/* ----------------------------------------------------\r\n   FIXED REALISTIC POS TERMINAL\r\n---------------------------------------------------- *\/\r\n.terminal {\r\n  width: 130px;\r\n  height: 175px;                 \/* Increased height for keypad *\/\r\n  background: #000;\r\n  border-radius: 14px;\r\n  padding: 10px;\r\n  position: absolute;\r\n  left: 10px;\r\n  top: 10px;\r\n  box-shadow: 0 4px 14px rgba(0,0,0,0.25);\r\n\r\n  display: flex;\r\n  flex-direction: column;\r\n  align-items: center;\r\n}\r\n\r\n.terminal-screen {\r\n  width: 100%;\r\n  height: 45px;\r\n  background: #fff;\r\n  border-radius: 6px;\r\n  margin-bottom: 10px;\r\n}\r\n\r\n.terminal-body {\r\n  width: 100%;\r\n  height: 6px;\r\n  background: #222;\r\n  border-radius: 3px;\r\n  margin-bottom: 10px;\r\n}\r\n\r\n\/* FIXED KEYPAD *\/\r\n.keypad {\r\n  width: 100%;\r\n  flex-grow: 1;\r\n  display: grid;\r\n  grid-template-columns: repeat(3, 1fr);\r\n  grid-template-rows: repeat(3, 1fr);\r\n  gap: 6px;\r\n  padding-bottom: 4px;\r\n  box-sizing: border-box;\r\n}\r\n.keypad div {\r\n  background: #333;\r\n  border-radius: 6px;\r\n}\r\n\r\n\/* ----------------------------------------------------\r\n   GRADIENT CARD\r\n---------------------------------------------------- *\/\r\n.card {\r\n  width: 80px;\r\n  height: 45px;\r\n  background: linear-gradient(90deg, #37bdce, #9567e0);\r\n  border-radius: 8px;\r\n  position: absolute;\r\n  top: 70px;\r\n  left: 0px;\r\n  animation: cardSwipe 5s infinite;\r\n}\r\n\r\n@keyframes cardSwipe {\r\n  0%   { transform: translateX(0); opacity: 1; }\r\n  20%  { transform: translateX(75px); opacity: 1; }\r\n  40%  { transform: translateX(0); opacity: 0; }\r\n  60%  { opacity: 0; }\r\n  100% { opacity: 1; transform: translateX(0); }\r\n}\r\n\r\n\/* ----------------------------------------------------\r\n   ARROW\r\n---------------------------------------------------- *\/\r\n.arrow {\r\n  width: 70px;\r\n  height: 6px;\r\n  background: #37bdce;\r\n  position: absolute;\r\n  top: 90px;\r\n  left: 150px;\r\n  border-radius: 4px;\r\n  animation: arrowSend 5s infinite;\r\n}\r\n.arrow::after {\r\n  content: \"\";\r\n  position: absolute;\r\n  right: -12px;\r\n  top: -6px;\r\n  border-top: 10px solid transparent;\r\n  border-bottom: 10px solid transparent;\r\n  border-left: 12px solid #37bdce;\r\n}\r\n\r\n@keyframes arrowSend {\r\n  0%, 20% { opacity: 0; width: 0; }\r\n  30%     { opacity: 1; width: 70px; }\r\n  50%     { opacity: 1; }\r\n  70%     { opacity: 0; width: 0; }\r\n  100%    { opacity: 0; }\r\n}\r\n\r\n\/* ----------------------------------------------------\r\n   SYSTEM BOX\r\n---------------------------------------------------- *\/\r\n.system-box {\r\n  width: 120px;\r\n  height: 80px;\r\n  background: #fff;\r\n  border: 2px solid #000;\r\n  border-radius: 10px;\r\n  position: absolute;\r\n  top: 60px;\r\n  right: 10px;\r\n\r\n  display: flex;\r\n  justify-content: center;\r\n  align-items: center;\r\n  overflow: visible;\r\n}\r\n\r\n\/* Circular spinning processing symbol *\/\r\n.processing {\r\n  width: 26px;\r\n  height: 26px;\r\n  border: 4px solid #37bdce;\r\n  border-top-color: transparent;\r\n  border-radius: 50%;\r\n  animation: spin 5s infinite;\r\n  opacity: 0;\r\n}\r\n@keyframes spin {\r\n  0%, 25% { opacity: 0; transform: rotate(0deg); }\r\n  35%     { opacity: 1; }\r\n  55%     { transform: rotate(360deg); opacity: 1; }\r\n  65%     { opacity: 0; }\r\n  100%    { opacity: 0; }\r\n}\r\n\r\n\/* Floating dollar sign = monetisation *\/\r\n.dollar {\r\n  position: absolute;\r\n  bottom: -10px;\r\n  font-size: 22px;\r\n  color: #37bdce;\r\n  opacity: 0;\r\n  animation: dollarFloat 5s infinite;\r\n}\r\n@keyframes dollarFloat {\r\n  0%, 45%   { opacity: 0; transform: translateY(0); }\r\n  55%       { opacity: 1; transform: translateY(-4px); }\r\n  70%       { opacity: 1; transform: translateY(-14px); }\r\n  85%       { opacity: 0; transform: translateY(-24px); }\r\n  100%      { opacity: 0; }\r\n}\r\n<\/style>\r\n\t\t\t\t<\/div>\n\t\t\t\t<\/div>\n\t\t\t\t\t<\/div>\n\t\t<\/div>\n\t\t\t\t\t<\/div>\n\t\t<\/section>\n\t\t\t\t<section class=\"elementor-section elementor-top-section elementor-element elementor-element-94f937b elementor-section-boxed elementor-section-height-default elementor-section-height-default\" data-id=\"94f937b\" data-element_type=\"section\" data-e-type=\"section\" data-settings=\"{&quot;background_background&quot;:&quot;classic&quot;}\">\n\t\t\t\t\t\t<div class=\"elementor-container elementor-column-gap-default\">\n\t\t\t\t\t<div class=\"elementor-column elementor-col-100 elementor-top-column elementor-element elementor-element-86c914d\" data-id=\"86c914d\" data-element_type=\"column\" data-e-type=\"column\">\n\t\t\t<div class=\"elementor-widget-wrap elementor-element-populated\">\n\t\t\t\t\t\t<section class=\"elementor-section elementor-inner-section elementor-element elementor-element-386328a elementor-section-boxed elementor-section-height-default elementor-section-height-default\" data-id=\"386328a\" data-element_type=\"section\" data-e-type=\"section\" data-settings=\"{&quot;background_background&quot;:&quot;classic&quot;}\">\n\t\t\t\t\t\t<div class=\"elementor-container elementor-column-gap-default\">\n\t\t\t\t\t<div class=\"elementor-column elementor-col-50 elementor-inner-column elementor-element elementor-element-d143b43\" data-id=\"d143b43\" data-element_type=\"column\" data-e-type=\"column\">\n\t\t\t<div class=\"elementor-widget-wrap elementor-element-populated\">\n\t\t\t\t\t\t<div class=\"elementor-element elementor-element-0b4543e elementor-widget elementor-widget-heading\" data-id=\"0b4543e\" data-element_type=\"widget\" data-e-type=\"widget\" data-widget_type=\"heading.default\">\n\t\t\t\t<div class=\"elementor-widget-container\">\n\t\t\t\t\t<h2 class=\"elementor-heading-title elementor-size-default\">What's next?<\/h2>\t\t\t\t<\/div>\n\t\t\t\t<\/div>\n\t\t\t\t<div class=\"elementor-element elementor-element-ecfbf40 elementor-widget elementor-widget-image-box\" data-id=\"ecfbf40\" data-element_type=\"widget\" data-e-type=\"widget\" data-widget_type=\"image-box.default\">\n\t\t\t\t<div class=\"elementor-widget-container\">\n\t\t\t\t\t<div class=\"elementor-image-box-wrapper\"><div class=\"elementor-image-box-content\"><p class=\"elementor-image-box-title\">eWallets &amp; Promotions<\/p><p class=\"elementor-image-box-description\">eWallets for digital promotions, customer retention and enhanced digital payments<\/p><\/div><\/div>\t\t\t\t<\/div>\n\t\t\t\t<\/div>\n\t\t\t\t<div class=\"elementor-element elementor-element-ea4d1da elementor-align-left elementor-widget__width-initial elementor-widget elementor-widget-button\" data-id=\"ea4d1da\" data-element_type=\"widget\" data-e-type=\"widget\" data-widget_type=\"button.default\">\n\t\t\t\t<div class=\"elementor-widget-container\">\n\t\t\t\t\t\t\t\t\t<div class=\"elementor-button-wrapper\">\n\t\t\t\t\t<a class=\"elementor-button elementor-button-link elementor-size-sm\" href=\"https:\/\/www.crm.com\/ewallets-promotions\/\">\n\t\t\t\t\t\t<span class=\"elementor-button-content-wrapper\">\n\t\t\t\t\t\t\t\t\t<span class=\"elementor-button-text\">eWallets &amp; Promotions &gt;&gt;<\/span>\n\t\t\t\t\t<\/span>\n\t\t\t\t\t<\/a>\n\t\t\t\t<\/div>\n\t\t\t\t\t\t\t\t<\/div>\n\t\t\t\t<\/div>\n\t\t\t\t\t<\/div>\n\t\t<\/div>\n\t\t\t\t<div class=\"elementor-column elementor-col-50 elementor-inner-column elementor-element elementor-element-afd1a75\" data-id=\"afd1a75\" data-element_type=\"column\" data-e-type=\"column\">\n\t\t\t<div class=\"elementor-widget-wrap\">\n\t\t\t\t\t\t\t<\/div>\n\t\t<\/div>\n\t\t\t\t\t<\/div>\n\t\t<\/section>\n\t\t\t\t<div class=\"elementor-element elementor-element-f1e4bca elementor-widget elementor-widget-html\" data-id=\"f1e4bca\" data-element_type=\"widget\" data-e-type=\"widget\" data-widget_type=\"html.default\">\n\t\t\t\t<div class=\"elementor-widget-container\">\n\t\t\t\t\t<script>\r\ndocument.addEventListener(\"DOMContentLoaded\", () => {\r\n  const triggers = document.querySelectorAll(\".scroll-trigger\");\r\n  const images   = document.querySelectorAll(\".stripe-scroll img\");\r\n\r\n  \/\/ safety: show first image\r\n  if(images.length) images[0].classList.add(\"active\");\r\n\r\n  const io = new IntersectionObserver((entries)=>{\r\n    entries.forEach(e=>{\r\n      if(e.isIntersecting){\r\n        const i = [...triggers].indexOf(e.target);\r\n        images.forEach((img,idx)=>img.classList.toggle(\"active\", idx===i));\r\n      }\r\n    });\r\n  }, {threshold:0.4});\r\n\r\n  triggers.forEach(t=>io.observe(t));\r\n});\r\n<\/script>\r\n\t\t\t\t<\/div>\n\t\t\t\t<\/div>\n\t\t\t\t\t<\/div>\n\t\t<\/div>\n\t\t\t\t\t<\/div>\n\t\t<\/section>\n\t\t\t\t<\/div>\n\t\t","protected":false},"excerpt":{"rendered":"<p>Identity Management Customer Registration and Identity Management Verify. Register. Connect. Seamlessly onboard, identify and capture all customer events across every channel \u2014 online and in-store \u2014 for one connected customer experience. 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