{"id":15239,"date":"2024-07-05T09:11:50","date_gmt":"2024-07-05T09:11:50","guid":{"rendered":"https:\/\/www.crm.com\/?page_id=15239"},"modified":"2025-09-02T13:16:29","modified_gmt":"2025-09-02T13:16:29","slug":"product-tech","status":"publish","type":"page","link":"https:\/\/www.crm.com\/product-tech\/","title":{"rendered":"Product Tech (new)"},"content":{"rendered":"\t\t<div data-elementor-type=\"wp-page\" data-elementor-id=\"15239\" class=\"elementor elementor-15239\" data-elementor-post-type=\"page\">\n\t\t\t\t\t\t<section class=\"elementor-section elementor-top-section elementor-element elementor-element-28e9e1e Section1 elementor-section-content-middle elementor-section-boxed elementor-section-height-default elementor-section-height-default\" data-id=\"28e9e1e\" data-element_type=\"section\" data-e-type=\"section\" data-settings=\"{&quot;background_background&quot;:&quot;classic&quot;}\">\n\t\t\t\t\t\t<div class=\"elementor-container elementor-column-gap-default\">\n\t\t\t\t\t<div class=\"elementor-column elementor-col-50 elementor-top-column elementor-element elementor-element-14b2086\" data-id=\"14b2086\" data-element_type=\"column\" data-e-type=\"column\">\n\t\t\t<div class=\"elementor-widget-wrap elementor-element-populated\">\n\t\t\t\t\t\t<div class=\"elementor-element elementor-element-b45f279 elementor-widget elementor-widget-spacer\" data-id=\"b45f279\" data-element_type=\"widget\" data-e-type=\"widget\" data-widget_type=\"spacer.default\">\n\t\t\t\t<div class=\"elementor-widget-container\">\n\t\t\t\t\t\t\t<div class=\"elementor-spacer\">\n\t\t\t<div class=\"elementor-spacer-inner\"><\/div>\n\t\t<\/div>\n\t\t\t\t\t\t<\/div>\n\t\t\t\t<\/div>\n\t\t\t\t<div class=\"elementor-element elementor-element-a7aeb53 elementor-widget elementor-widget-heading\" data-id=\"a7aeb53\" data-element_type=\"widget\" data-e-type=\"widget\" data-widget_type=\"heading.default\">\n\t\t\t\t<div class=\"elementor-widget-container\">\n\t\t\t\t\t<h1 class=\"elementor-heading-title elementor-size-default\">Product Tech<\/h1>\t\t\t\t<\/div>\n\t\t\t\t<\/div>\n\t\t\t\t<div class=\"elementor-element elementor-element-7ac8079 elementor-widget elementor-widget-text-editor\" data-id=\"7ac8079\" data-element_type=\"widget\" data-e-type=\"widget\" data-widget_type=\"text-editor.default\">\n\t\t\t\t<div class=\"elementor-widget-container\">\n\t\t\t\t\t\t\t\t\t<div class=\"row\"><div class=\"col-md-6 mt-12 text-center text-md-left\"><div class=\"row\"><div class=\"col-12\"><p>CRM.COM&#8217;s cloud native architecture empowers innovation with product tech excellence<\/p><\/div><\/div><\/div><\/div><div class=\"row mt-12\"><div class=\"col-12 offset-md-1 col-md-10\"><div class=\"row\"><div class=\"col-12\">\u00a0<\/div><\/div><\/div><\/div>\t\t\t\t\t\t\t\t<\/div>\n\t\t\t\t<\/div>\n\t\t\t\t\t<\/div>\n\t\t<\/div>\n\t\t\t\t<div class=\"elementor-column elementor-col-50 elementor-top-column elementor-element elementor-element-68a87f6\" data-id=\"68a87f6\" data-element_type=\"column\" data-e-type=\"column\">\n\t\t\t<div class=\"elementor-widget-wrap\">\n\t\t\t\t\t\t\t<\/div>\n\t\t<\/div>\n\t\t\t\t\t<\/div>\n\t\t<\/section>\n\t\t\t\t<section class=\"elementor-section elementor-top-section elementor-element elementor-element-b6722cb elementor-reverse-tablet elementor-reverse-mobile elementor-section-boxed elementor-section-height-default elementor-section-height-default\" data-id=\"b6722cb\" data-element_type=\"section\" data-e-type=\"section\" data-settings=\"{&quot;background_background&quot;:&quot;classic&quot;}\">\n\t\t\t\t\t\t<div class=\"elementor-container elementor-column-gap-default\">\n\t\t\t\t\t<div class=\"elementor-column elementor-col-50 elementor-top-column elementor-element elementor-element-8da3973\" data-id=\"8da3973\" data-element_type=\"column\" data-e-type=\"column\">\n\t\t\t<div class=\"elementor-widget-wrap elementor-element-populated\">\n\t\t\t\t\t\t<div class=\"elementor-element elementor-element-70a2858 elementor-widget elementor-widget-heading\" data-id=\"70a2858\" data-element_type=\"widget\" data-e-type=\"widget\" data-widget_type=\"heading.default\">\n\t\t\t\t<div class=\"elementor-widget-container\">\n\t\t\t\t\t<h2 class=\"elementor-heading-title elementor-size-default\">Cloud native<br>\narchitecture and<br>\nsecurity<\/h2>\t\t\t\t<\/div>\n\t\t\t\t<\/div>\n\t\t\t\t<div class=\"elementor-element elementor-element-94e918d elementor-widget elementor-widget-text-editor\" data-id=\"94e918d\" data-element_type=\"widget\" data-e-type=\"widget\" data-widget_type=\"text-editor.default\">\n\t\t\t\t<div class=\"elementor-widget-container\">\n\t\t\t\t\t\t\t\t\t<p>CRM.COM boasts a modern cloud native architecture with an event-based micro-services model that offers scalability at a low TCO. The CRM.COM Cloud is truly enterprise class ensuring maximum availability in a highly secure and performant environment that can scale.<\/p><p>CRM.COM is designed, developed and tested with world class security standards. Thus, it is continuously tested against the OWASP recommendations with manual and automated testing such as the Acunetix Web Scanner.<\/p><p>CRM.COM encrypts all sensitive data including passwords, card numbers, PIN numbers and voucher secret codes. Equally important, CRM.COM is GDPR compliant.<\/p><p><img decoding=\"async\" class=\"alignleft lazyload\" src=\"data:image\/gif;base64,R0lGODlhAQABAIAAAAAAAP\/\/\/yH5BAEAAAAALAAAAAABAAEAAAIBRAA7\" data-src=\"https:\/\/animationvisarts.com\/wp-content\/uploads\/2021\/01\/IBM-Logo-Design-1972-present.png\" alt=\"CRM.COM Cloud by IBM\" width=\"82\" height=\"41\" \/><noscript><img decoding=\"async\" class=\"alignleft lazyload lazyload\" src=\"data:image\/gif;base64,R0lGODlhAQABAIAAAAAAAP\/\/\/yH5BAEAAAAALAAAAAABAAEAAAIBRAA7\" data-src=\"https:\/\/animationvisarts.com\/wp-content\/uploads\/2021\/01\/IBM-Logo-Design-1972-present.png\" alt=\"CRM.COM Cloud by IBM\" width=\"82\" height=\"41\" \/><noscript><img decoding=\"async\" class=\"alignleft lazyload lazyload\" src=\"https:\/\/animationvisarts.com\/wp-content\/uploads\/2021\/01\/IBM-Logo-Design-1972-present.png\" alt=\"CRM.COM Cloud by IBM\" width=\"82\" height=\"41\" \/><\/noscript><\/noscript> <img decoding=\"async\" class=\"alignleft lazyload\" src=\"data:image\/gif;base64,R0lGODlhAQABAIAAAAAAAP\/\/\/yH5BAEAAAAALAAAAAABAAEAAAIBRAA7\" data-src=\"https:\/\/owasp.org\/assets\/images\/logo.png\" alt=\"CRM.COM Security as per OWASP recommendations\" width=\"107\" height=\"37\" \/><noscript><img loading=\"lazy\" decoding=\"async\" class=\"alignleft lazyload lazyload\" src=\"data:image\/gif;base64,R0lGODlhAQABAIAAAAAAAP\/\/\/yH5BAEAAAAALAAAAAABAAEAAAIBRAA7\" data-src=\"https:\/\/owasp.org\/assets\/images\/logo.png\" alt=\"CRM.COM Security as per OWASP recommendations\" width=\"107\" height=\"37\" \/><noscript><img loading=\"lazy\" decoding=\"async\" class=\"alignleft lazyload lazyload\" src=\"https:\/\/owasp.org\/assets\/images\/logo.png\" alt=\"CRM.COM Security as per OWASP recommendations\" width=\"107\" height=\"37\" \/><\/noscript><\/noscript><img loading=\"lazy\" decoding=\"async\" class=\"alignleft lazyload\" src=\"data:image\/gif;base64,R0lGODlhAQABAIAAAAAAAP\/\/\/yH5BAEAAAAALAAAAAABAAEAAAIBRAA7\" data-src=\"https:\/\/cdn.acunetix.com\/wp-content\/uploads\/2019\/08\/11111103\/acunetix-logo.png\" alt=\"CRM.COM uses Acunetix Web Scanner\" width=\"44\" height=\"44\" \/><noscript><img loading=\"lazy\" decoding=\"async\" class=\"alignleft lazyload lazyload\" src=\"data:image\/gif;base64,R0lGODlhAQABAIAAAAAAAP\/\/\/yH5BAEAAAAALAAAAAABAAEAAAIBRAA7\" data-src=\"https:\/\/cdn.acunetix.com\/wp-content\/uploads\/2019\/08\/11111103\/acunetix-logo.png\" alt=\"CRM.COM uses Acunetix Web Scanner\" width=\"44\" height=\"44\" \/><noscript><img loading=\"lazy\" decoding=\"async\" class=\"alignleft lazyload lazyload\" src=\"https:\/\/cdn.acunetix.com\/wp-content\/uploads\/2019\/08\/11111103\/acunetix-logo.png\" alt=\"CRM.COM uses Acunetix Web Scanner\" width=\"44\" height=\"44\" \/><\/noscript><\/noscript><\/p>\t\t\t\t\t\t\t\t<\/div>\n\t\t\t\t<\/div>\n\t\t\t\t\t<\/div>\n\t\t<\/div>\n\t\t\t\t<div class=\"elementor-column elementor-col-50 elementor-top-column elementor-element elementor-element-2801f84\" data-id=\"2801f84\" data-element_type=\"column\" data-e-type=\"column\">\n\t\t\t<div class=\"elementor-widget-wrap elementor-element-populated\">\n\t\t\t\t\t\t\t<\/div>\n\t\t<\/div>\n\t\t\t\t\t<\/div>\n\t\t<\/section>\n\t\t\t\t<section class=\"elementor-section elementor-top-section elementor-element elementor-element-b85640e elementor-reverse-tablet elementor-reverse-mobile elementor-section-boxed elementor-section-height-default elementor-section-height-default\" data-id=\"b85640e\" data-element_type=\"section\" data-e-type=\"section\" data-settings=\"{&quot;background_background&quot;:&quot;classic&quot;}\">\n\t\t\t\t\t\t<div class=\"elementor-container elementor-column-gap-default\">\n\t\t\t\t\t<div class=\"elementor-column elementor-col-50 elementor-top-column elementor-element elementor-element-ffc1781\" data-id=\"ffc1781\" data-element_type=\"column\" data-e-type=\"column\">\n\t\t\t<div class=\"elementor-widget-wrap elementor-element-populated\">\n\t\t\t\t\t\t<div class=\"elementor-element elementor-element-d1ffc3e elementor-widget elementor-widget-heading\" data-id=\"d1ffc3e\" data-element_type=\"widget\" data-e-type=\"widget\" data-widget_type=\"heading.default\">\n\t\t\t\t<div class=\"elementor-widget-container\">\n\t\t\t\t\t<h2 class=\"elementor-heading-title elementor-size-default\">TM Forum Compliant &amp; Certified<\/h2>\t\t\t\t<\/div>\n\t\t\t\t<\/div>\n\t\t\t\t<div class=\"elementor-element elementor-element-baef15f elementor-widget elementor-widget-text-editor\" data-id=\"baef15f\" data-element_type=\"widget\" data-e-type=\"widget\" data-widget_type=\"text-editor.default\">\n\t\t\t\t<div class=\"elementor-widget-container\">\n\t\t\t\t\t\t\t\t\t<p>CRM.COM is a member of <a href=\"https:\/\/www.tmforum.org\/\">TM Forum<\/a> and therefore closely follows market trends, applying best practices and regulatory compliance.<\/p><p><img loading=\"lazy\" decoding=\"async\" class=\" wp-image-11907 alignleft lazyload\" src=\"data:image\/gif;base64,R0lGODlhAQABAIAAAAAAAP\/\/\/yH5BAEAAAAALAAAAAABAAEAAAIBRAA7\" data-src=\"https:\/\/www.crm.com\/wp-content\/uploads\/2023\/02\/TMForumMember-logo-300x113.png\" alt=\"\" width=\"95\" height=\"36\" \/><noscript><img loading=\"lazy\" decoding=\"async\" class=\" wp-image-11907 alignleft lazyload lazyload\" src=\"data:image\/gif;base64,R0lGODlhAQABAIAAAAAAAP\/\/\/yH5BAEAAAAALAAAAAABAAEAAAIBRAA7\" data-src=\"https:\/\/www.crm.com\/wp-content\/uploads\/2023\/02\/TMForumMember-logo-300x113.png\" alt=\"\" width=\"95\" height=\"36\" data-srcset=\"https:\/\/www.crm.com\/wp-content\/uploads\/2023\/02\/TMForumMember-logo-300x113.png 300w, https:\/\/www.crm.com\/wp-content\/uploads\/2023\/02\/TMForumMember-logo.png 450w\" sizes=\"(max-width: 95px) 100vw, 95px\" \/><noscript><img loading=\"lazy\" decoding=\"async\" class=\" wp-image-11907 alignleft lazyload lazyload\" src=\"https:\/\/www.crm.com\/wp-content\/uploads\/2023\/02\/TMForumMember-logo-300x113.png\" alt=\"\" width=\"95\" height=\"36\" srcset=\"https:\/\/www.crm.com\/wp-content\/uploads\/2023\/02\/TMForumMember-logo-300x113.png 300w, https:\/\/www.crm.com\/wp-content\/uploads\/2023\/02\/TMForumMember-logo.png 450w\" sizes=\"(max-width: 95px) 100vw, 95px\" \/><\/noscript><\/noscript><\/p>\t\t\t\t\t\t\t\t<\/div>\n\t\t\t\t<\/div>\n\t\t\t\t<div class=\"elementor-element elementor-element-b81f76a elementor-widget elementor-widget-text-editor\" data-id=\"b81f76a\" data-element_type=\"widget\" data-e-type=\"widget\" data-widget_type=\"text-editor.default\">\n\t\t\t\t<div class=\"elementor-widget-container\">\n\t\t\t\t\t\t\t\t\t<p>Additionally, CRM.COM has achieved Open API Conformance certification by TM Forum, verifying the successful implementation of Open APIs in commercial products and real-world deployments.<\/p><p>This certification underscores CRM.COM&#8217;s commitment to industry standards, showcasing a dedication to excellence.<\/p><p>Certified API: TMF629 &#8211; Customer Management<\/p><p><a href=\"https:\/\/www.tmforum.org\/membership\/current-members\/member-profile\/?id=0016000000fxlXnAAI\"><img loading=\"lazy\" decoding=\"async\" class=\"alignleft wp-image-14864 lazyload\" src=\"data:image\/gif;base64,R0lGODlhAQABAIAAAAAAAP\/\/\/yH5BAEAAAAALAAAAAABAAEAAAIBRAA7\" data-src=\"https:\/\/www.crm.com\/wp-content\/uploads\/2024\/05\/APIBadge.wShadow.BRONZE-300x100.png\" alt=\"\" width=\"143\" height=\"48\" \/><noscript><img loading=\"lazy\" decoding=\"async\" class=\"alignleft wp-image-14864 lazyload lazyload\" src=\"data:image\/gif;base64,R0lGODlhAQABAIAAAAAAAP\/\/\/yH5BAEAAAAALAAAAAABAAEAAAIBRAA7\" data-src=\"https:\/\/www.crm.com\/wp-content\/uploads\/2024\/05\/APIBadge.wShadow.BRONZE-300x100.png\" alt=\"\" width=\"143\" height=\"48\" data-srcset=\"https:\/\/www.crm.com\/wp-content\/uploads\/2024\/05\/APIBadge.wShadow.BRONZE-300x100.png 300w, https:\/\/www.crm.com\/wp-content\/uploads\/2024\/05\/APIBadge.wShadow.BRONZE-1024x343.png 1024w, https:\/\/www.crm.com\/wp-content\/uploads\/2024\/05\/APIBadge.wShadow.BRONZE-768x257.png 768w, https:\/\/www.crm.com\/wp-content\/uploads\/2024\/05\/APIBadge.wShadow.BRONZE-1536x515.png 1536w, https:\/\/www.crm.com\/wp-content\/uploads\/2024\/05\/APIBadge.wShadow.BRONZE-1200x402.png 1200w, https:\/\/www.crm.com\/wp-content\/uploads\/2024\/05\/APIBadge.wShadow.BRONZE-1980x663.png 1980w, https:\/\/www.crm.com\/wp-content\/uploads\/2024\/05\/APIBadge.wShadow.BRONZE.png 2048w\" sizes=\"(max-width: 143px) 100vw, 143px\" \/><noscript><img loading=\"lazy\" decoding=\"async\" class=\"alignleft wp-image-14864 lazyload lazyload\" src=\"https:\/\/www.crm.com\/wp-content\/uploads\/2024\/05\/APIBadge.wShadow.BRONZE-300x100.png\" alt=\"\" width=\"143\" height=\"48\" srcset=\"https:\/\/www.crm.com\/wp-content\/uploads\/2024\/05\/APIBadge.wShadow.BRONZE-300x100.png 300w, https:\/\/www.crm.com\/wp-content\/uploads\/2024\/05\/APIBadge.wShadow.BRONZE-1024x343.png 1024w, https:\/\/www.crm.com\/wp-content\/uploads\/2024\/05\/APIBadge.wShadow.BRONZE-768x257.png 768w, https:\/\/www.crm.com\/wp-content\/uploads\/2024\/05\/APIBadge.wShadow.BRONZE-1536x515.png 1536w, https:\/\/www.crm.com\/wp-content\/uploads\/2024\/05\/APIBadge.wShadow.BRONZE-1200x402.png 1200w, https:\/\/www.crm.com\/wp-content\/uploads\/2024\/05\/APIBadge.wShadow.BRONZE-1980x663.png 1980w, https:\/\/www.crm.com\/wp-content\/uploads\/2024\/05\/APIBadge.wShadow.BRONZE.png 2048w\" sizes=\"(max-width: 143px) 100vw, 143px\" \/><\/noscript><\/noscript><\/a><\/p>\t\t\t\t\t\t\t\t<\/div>\n\t\t\t\t<\/div>\n\t\t\t\t\t<\/div>\n\t\t<\/div>\n\t\t\t\t<div class=\"elementor-column elementor-col-50 elementor-top-column elementor-element elementor-element-2f65b87\" data-id=\"2f65b87\" data-element_type=\"column\" data-e-type=\"column\">\n\t\t\t<div class=\"elementor-widget-wrap elementor-element-populated\">\n\t\t\t\t\t\t\t<\/div>\n\t\t<\/div>\n\t\t\t\t\t<\/div>\n\t\t<\/section>\n\t\t\t\t<section class=\"elementor-section elementor-top-section elementor-element elementor-element-6c15b17 elementor-reverse-tablet elementor-reverse-mobile elementor-section-boxed elementor-section-height-default elementor-section-height-default\" data-id=\"6c15b17\" data-element_type=\"section\" data-e-type=\"section\" data-settings=\"{&quot;background_background&quot;:&quot;classic&quot;}\">\n\t\t\t\t\t\t<div class=\"elementor-container elementor-column-gap-default\">\n\t\t\t\t\t<div class=\"elementor-column elementor-col-50 elementor-top-column elementor-element elementor-element-0d6c3e1\" data-id=\"0d6c3e1\" data-element_type=\"column\" data-e-type=\"column\">\n\t\t\t<div class=\"elementor-widget-wrap elementor-element-populated\">\n\t\t\t\t\t\t<div class=\"elementor-element elementor-element-2ffe209 elementor-widget elementor-widget-spacer\" data-id=\"2ffe209\" data-element_type=\"widget\" data-e-type=\"widget\" data-widget_type=\"spacer.default\">\n\t\t\t\t<div class=\"elementor-widget-container\">\n\t\t\t\t\t\t\t<div class=\"elementor-spacer\">\n\t\t\t<div class=\"elementor-spacer-inner\"><\/div>\n\t\t<\/div>\n\t\t\t\t\t\t<\/div>\n\t\t\t\t<\/div>\n\t\t\t\t<div class=\"elementor-element elementor-element-f2e163a elementor-widget elementor-widget-heading\" data-id=\"f2e163a\" data-element_type=\"widget\" data-e-type=\"widget\" data-widget_type=\"heading.default\">\n\t\t\t\t<div class=\"elementor-widget-container\">\n\t\t\t\t\t<h2 class=\"elementor-heading-title elementor-size-default\">New generation API<br>\nand extensibility<\/h2>\t\t\t\t<\/div>\n\t\t\t\t<\/div>\n\t\t\t\t<div class=\"elementor-element elementor-element-68b7916 elementor-widget elementor-widget-text-editor\" data-id=\"68b7916\" data-element_type=\"widget\" data-e-type=\"widget\" data-widget_type=\"text-editor.default\">\n\t\t\t\t<div class=\"elementor-widget-container\">\n\t\t\t\t\t\t\t\t\t<p>CRM.COM&#8217;s new generation RESTful API is compliant to the OpenAPI specifications. It targets both system to system integrations and self-service devices. Particularly, CRM.COM is designed as API first where processes are designed and built first for API usage.<\/p><p>The customization platform can be used to extend and customize the user interface (UI), create custom analytics and ETL enhancements, create custom APIs and extend the business functionality. Significantly, external partners can easily develop plug-ins using our specially designed integration APIs. This process requires no knowledge of the CRM.COM development environment.\u00a0<\/p>\t\t\t\t\t\t\t\t<\/div>\n\t\t\t\t<\/div>\n\t\t\t\t<div class=\"elementor-element elementor-element-6651c19 elementor-align-left elementor-widget__width-initial elementor-widget elementor-widget-button\" data-id=\"6651c19\" data-element_type=\"widget\" data-e-type=\"widget\" data-widget_type=\"button.default\">\n\t\t\t\t<div class=\"elementor-widget-container\">\n\t\t\t\t\t\t\t\t\t<div class=\"elementor-button-wrapper\">\n\t\t\t\t\t<a class=\"elementor-button elementor-button-link elementor-size-sm\" href=\"https:\/\/crmcom.stoplight.io\/\">\n\t\t\t\t\t\t<span class=\"elementor-button-content-wrapper\">\n\t\t\t\t\t\t\t\t\t<span class=\"elementor-button-text\">API Documentation<\/span>\n\t\t\t\t\t<\/span>\n\t\t\t\t\t<\/a>\n\t\t\t\t<\/div>\n\t\t\t\t\t\t\t\t<\/div>\n\t\t\t\t<\/div>\n\t\t\t\t\t<\/div>\n\t\t<\/div>\n\t\t\t\t<div class=\"elementor-column elementor-col-50 elementor-top-column elementor-element elementor-element-2c2f385 elementor-hidden-tablet\" data-id=\"2c2f385\" data-element_type=\"column\" data-e-type=\"column\">\n\t\t\t<div class=\"elementor-widget-wrap elementor-element-populated\">\n\t\t\t\t\t\t<div class=\"elementor-element elementor-element-6bed23e elementor-hidden-tablet elementor-widget elementor-widget-image\" data-id=\"6bed23e\" data-element_type=\"widget\" data-e-type=\"widget\" data-widget_type=\"image.default\">\n\t\t\t\t<div class=\"elementor-widget-container\">\n\t\t\t\t\t\t\t\t\t\t\t\t\t\t\t<img class=\"lazyload\" decoding=\"async\" src=\"data:image\/gif;base64,R0lGODlhAQABAIAAAAAAAP\/\/\/yH5BAEAAAAALAAAAAABAAEAAAIBRAA7\" data-src=\"https:\/\/www.crm.com\/wp-content\/uploads\/2022\/06\/Group-6404-1-e1656078630890.png\" title=\"\" alt=\"\" loading=\"lazy\" \/><noscript><img class=\"lazyload\" decoding=\"async\" src=\"https:\/\/www.crm.com\/wp-content\/uploads\/2022\/06\/Group-6404-1-e1656078630890.png\" title=\"\" alt=\"\" loading=\"lazy\" \/><\/noscript>\t\t\t\t\t\t\t\t\t\t\t\t\t\t\t<\/div>\n\t\t\t\t<\/div>\n\t\t\t\t\t<\/div>\n\t\t<\/div>\n\t\t\t\t\t<\/div>\n\t\t<\/section>\n\t\t\t\t<section class=\"elementor-section elementor-top-section elementor-element elementor-element-d82b69a elementor-reverse-tablet elementor-reverse-mobile elementor-section-boxed elementor-section-height-default elementor-section-height-default\" data-id=\"d82b69a\" data-element_type=\"section\" data-e-type=\"section\" data-settings=\"{&quot;background_background&quot;:&quot;classic&quot;}\">\n\t\t\t\t\t\t<div class=\"elementor-container elementor-column-gap-default\">\n\t\t\t\t\t<div class=\"elementor-column elementor-col-100 elementor-top-column elementor-element elementor-element-f29bb0d\" data-id=\"f29bb0d\" data-element_type=\"column\" data-e-type=\"column\">\n\t\t\t<div class=\"elementor-widget-wrap elementor-element-populated\">\n\t\t\t\t\t\t<section class=\"elementor-section elementor-inner-section elementor-element elementor-element-fb585ba elementor-section-boxed elementor-section-height-default elementor-section-height-default\" data-id=\"fb585ba\" data-element_type=\"section\" data-e-type=\"section\">\n\t\t\t\t\t\t<div class=\"elementor-container elementor-column-gap-default\">\n\t\t\t\t\t<div class=\"elementor-column elementor-col-50 elementor-inner-column elementor-element elementor-element-1b34a48\" data-id=\"1b34a48\" data-element_type=\"column\" data-e-type=\"column\">\n\t\t\t<div class=\"elementor-widget-wrap elementor-element-populated\">\n\t\t\t\t\t\t<div class=\"elementor-element elementor-element-cd08c05 elementor-widget elementor-widget-heading\" data-id=\"cd08c05\" data-element_type=\"widget\" data-e-type=\"widget\" data-widget_type=\"heading.default\">\n\t\t\t\t<div class=\"elementor-widget-container\">\n\t\t\t\t\t<h2 class=\"elementor-heading-title elementor-size-default\">Designed for<br>\nself-service<\/h2>\t\t\t\t<\/div>\n\t\t\t\t<\/div>\n\t\t\t\t<div class=\"elementor-element elementor-element-18f3239 elementor-widget elementor-widget-text-editor\" data-id=\"18f3239\" data-element_type=\"widget\" data-e-type=\"widget\" data-widget_type=\"text-editor.default\">\n\t\t\t\t<div class=\"elementor-widget-container\">\n\t\t\t\t\t\t\t\t\t<p>A specially designed self-service API allows registered users to self-serve with their authentication token, allowing mobile app and web portal developers to avoid complex middleware and authentication layers. In fact, CRM.COM comes with standard mobile apps, web portals and mobile passes.<\/p>\t\t\t\t\t\t\t\t<\/div>\n\t\t\t\t<\/div>\n\t\t\t\t\t<\/div>\n\t\t<\/div>\n\t\t\t\t<div class=\"elementor-column elementor-col-50 elementor-inner-column elementor-element elementor-element-74c9c14\" data-id=\"74c9c14\" data-element_type=\"column\" data-e-type=\"column\">\n\t\t\t<div class=\"elementor-widget-wrap elementor-element-populated\">\n\t\t\t\t\t\t\t<\/div>\n\t\t<\/div>\n\t\t\t\t\t<\/div>\n\t\t<\/section>\n\t\t\t\t\t<\/div>\n\t\t<\/div>\n\t\t\t\t\t<\/div>\n\t\t<\/section>\n\t\t\t\t<\/div>\n\t\t","protected":false},"excerpt":{"rendered":"<p>Product Tech CRM.COM&#8217;s cloud native architecture empowers innovation with product tech excellence \u00a0 Cloud native architecture and security CRM.COM boasts a modern cloud native architecture with an event-based micro-services model that offers scalability at a low TCO. The CRM.COM Cloud is truly enterprise class ensuring maximum availability in a highly secure and performant environment that [&hellip;]<\/p>\n","protected":false},"author":3,"featured_media":0,"parent":0,"menu_order":10,"comment_status":"closed","ping_status":"closed","template":"elementor_header_footer","meta":{"_acf_changed":false,"footnotes":""},"class_list":["post-15239","page","type-page","status-publish","hentry"],"acf":[],"yoast_head":"<!-- This site is optimized with the Yoast SEO Premium plugin v27.1 (Yoast SEO v27.3) - https:\/\/yoast.com\/product\/yoast-seo-premium-wordpress\/ -->\n<title>CRM.COM Cloud native architecture and security | TMForum | API<\/title>\n<meta name=\"description\" content=\"CRM.COM develops cloud native software architecture which is highly scalable and secured, compliant to TMForum and has a fully documented API\" \/>\n<meta name=\"robots\" content=\"index, follow, max-snippet:-1, max-image-preview:large, max-video-preview:-1\" \/>\n<meta property=\"og:locale\" content=\"en_GB\" \/>\n<meta property=\"og:type\" content=\"article\" \/>\n<meta property=\"og:title\" content=\"Product Tech (new)\" \/>\n<meta property=\"og:description\" content=\"CRM.COM develops cloud native software architecture which is highly scalable and secured, compliant to TMForum and has a fully documented API\" \/>\n<meta property=\"og:url\" content=\"https:\/\/www.crm.com\/product-tech\/\" \/>\n<meta property=\"og:site_name\" content=\"CRM.COM\" \/>\n<meta property=\"article:publisher\" content=\"https:\/\/www.facebook.com\/crm.comsoftware\/\" \/>\n<meta property=\"article:modified_time\" content=\"2025-09-02T13:16:29+00:00\" \/>\n<meta property=\"og:image\" content=\"https:\/\/www.crm.com\/wp-content\/uploads\/2023\/02\/TMForumMember-logo.png\" \/>\n\t<meta property=\"og:image:width\" content=\"450\" \/>\n\t<meta property=\"og:image:height\" content=\"170\" \/>\n\t<meta property=\"og:image:type\" content=\"image\/png\" \/>\n<meta name=\"twitter:card\" content=\"summary_large_image\" \/>\n<meta name=\"twitter:site\" content=\"@crmcom\" \/>\n<script type=\"application\/ld+json\" class=\"yoast-schema-graph\">{\"@context\":\"https:\\\/\\\/schema.org\",\"@graph\":[{\"@type\":\"WebPage\",\"@id\":\"https:\\\/\\\/www.crm.com\\\/product-tech\\\/\",\"url\":\"https:\\\/\\\/www.crm.com\\\/product-tech\\\/\",\"name\":\"CRM.COM Cloud native architecture and security | TMForum | API\",\"isPartOf\":{\"@id\":\"https:\\\/\\\/www.crm.com\\\/#website\"},\"primaryImageOfPage\":{\"@id\":\"https:\\\/\\\/www.crm.com\\\/product-tech\\\/#primaryimage\"},\"image\":{\"@id\":\"https:\\\/\\\/www.crm.com\\\/product-tech\\\/#primaryimage\"},\"thumbnailUrl\":\"https:\\\/\\\/animationvisarts.com\\\/wp-content\\\/uploads\\\/2021\\\/01\\\/IBM-Logo-Design-1972-present.png\",\"datePublished\":\"2024-07-05T09:11:50+00:00\",\"dateModified\":\"2025-09-02T13:16:29+00:00\",\"description\":\"CRM.COM develops cloud native software architecture which is highly scalable and secured, compliant to TMForum and has a fully documented API\",\"breadcrumb\":{\"@id\":\"https:\\\/\\\/www.crm.com\\\/product-tech\\\/#breadcrumb\"},\"inLanguage\":\"en-GB\",\"potentialAction\":[{\"@type\":\"ReadAction\",\"target\":[\"https:\\\/\\\/www.crm.com\\\/product-tech\\\/\"]}]},{\"@type\":\"ImageObject\",\"inLanguage\":\"en-GB\",\"@id\":\"https:\\\/\\\/www.crm.com\\\/product-tech\\\/#primaryimage\",\"url\":\"https:\\\/\\\/animationvisarts.com\\\/wp-content\\\/uploads\\\/2021\\\/01\\\/IBM-Logo-Design-1972-present.png\",\"contentUrl\":\"https:\\\/\\\/animationvisarts.com\\\/wp-content\\\/uploads\\\/2021\\\/01\\\/IBM-Logo-Design-1972-present.png\"},{\"@type\":\"BreadcrumbList\",\"@id\":\"https:\\\/\\\/www.crm.com\\\/product-tech\\\/#breadcrumb\",\"itemListElement\":[{\"@type\":\"ListItem\",\"position\":1,\"name\":\"Home\",\"item\":\"https:\\\/\\\/www.crm.com\\\/\"},{\"@type\":\"ListItem\",\"position\":2,\"name\":\"Product Tech (new)\"}]},{\"@type\":\"WebSite\",\"@id\":\"https:\\\/\\\/www.crm.com\\\/#website\",\"url\":\"https:\\\/\\\/www.crm.com\\\/\",\"name\":\"CRM.COM\",\"description\":\"CRM.COM Unified Commerce &amp; 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