Business Communities

B2B Community Commerce

Connect. Collaborate. Commerce.

Build powerful B2B communities where partners aggregate products, share promotions, and grow together.

Business Communities Overview

The CRM.COM Business Communities product is the foundation for connecting businesses into collaborative B2B commerce networks. It enables organisations to build their own business communities where partners, merchants, and peers can aggregate products and services, share promotions, and transact seamlessly across a connected ecosystem.

With CRM.COM, business communities go beyond traditional marketplaces. The platform supports multi-point B2B commerce models, including shared product catalogues, affiliate-funded promotions, commerce pools, and cross-business wallet usage. From partner marketplaces and bundled offers to shared rewards, settlements, and community-driven growth, Business Communities turn collaboration into a scalable commercial channel.

Business Communities Services

The CRM.COM Business Communities services form the foundation for building collaborative B2B commerce networks, enabling businesses to connect, trade, and grow together across shared ecosystems.

S14 BUSINESS NETWORK

Connect and collaborate with own or peer-brand network

Build your own or peer-brand network and seamlessly collaborate and cross-sell between businesses — allowing you to engage in online and in-store commerce across your network.

Enjoy B2B Commerce with peer brands on the CRM.COM Platform without the need of any integration.

S15 B2B MARKETPLACE

Unlock new revenue opportunities through shared product catalogues and offers

Engage in a two-way marketplace in a demand-driven drop shipment model.

Turn your product and service catalogue into a marketplace on which B2B Merchants make their own offerings available. Sell to your customers, invoice them, collect payment and have your B2B Merchants fulfil the orders. Equally, make your offerings available for other peer brands to sell.

Expand product and service visibility and distribution through a connected commerce network.

S16 B2B AFFILIATE COMMERCE

Drive growth with partner-funded affiliate promotions

Enable your B2B merchants to create, fund and monitor promotions targeted to your customers at their sales points or yours.

Give your network more flexibility, transparency and reach at the point of purchase.

S17 B2B COMMERCE POOLS

Turn surplus capacity into shared revenue

Publish commerce pools of products or services, allowing other businesses to reward their customers or employees. Negotiate or auction discounts to strengthen margins while driving visibility for your brand.

CRM.COM enables this model as a new form of digital benefit or reward currency — driving peer collaboration and loyalty within your B2B ecosystem.

S18 B2B SPEND

Enable cross-business use of your Business Pocket

Allow businesses to use Business Pocket funds issued by your brand when purchasing from other businesses within your network.

Encourage a circular economy where value flows between peer brands, strengthening the community and driving collective growth.

Only available in the EU.

S19 B2B SETTLEMENT

Automate settlements across your entire B2B ecosystem

Settle wallet spend, marketplace purchases and affiliate commerce between your business and your own or B2B merchants.

CRM.COM automates contributions and fees based on your agreed commercial terms.

Settlement debits, credits, and performs payouts to wallets or payment gateways — ensuring every transaction and commission flow is reconciled automatically.