eWallets & Promotions

Digital Wallets, Payments and Loyalty / Rewards

Pay. Earn. Redeem.

Power secure, unified wallet payments that blend commerce, rewards, and loyalty — creating frictionless experiences both online and in-store.

eWallets & Promotions Overview

CRM.COM eWallets & Promotions bring payments, rewards, and real-time incentives into a single wallet. Built for branded digital experiences, the wallet connects customer identity, transactions, and events to enable secure payments, flexible value storage, and personalised promotions across online and in-store channels.

From multi-pocket wallets and embedded finance to event-driven rewards, gifting, and passes, businesses can monetise every interaction, influence purchase behaviour, and drive loyalty in real time — all powered by CRM.COM’s unified commerce platform.

eWallets & Promotions Services

These eWallets and promotions services form the finance and rewards layer of CRM.COM’s platform, combining secure payments, value storage, and real-time rewards to power seamless pay, earn, and redeem experiences across all customer touchpoints.

S6 CRM.COM eWALLET

Power every transaction with a branded digital wallet

A powerful white-labeled, multi-pocket eWallet that drives customer engagement, retention and FinTech innovation. CRM.COM enables branded wallets for both online and in-store use with strong customer authentication (SCA), powered by the CRM.COM global payment gateway or a global/local one of your choice.

Each wallet comes with 3 pockets — each designed to carry value with purpose:

Cash Pocket

CASH CREDIT

A secure, PSD2-compliant balance that customers top up themselves using the CRM.COM embedded payment gateway. Balance to be used within the CRM.COM ecosystem.

Only available in the EU and supports € payments for EU-issued cards.

Business Pocket

SERVICE CREDIT

Store brand-issued value such as refunds, store credit or rewards, usable within your brand or select partners reinforcing loyalty and driving repeat engagement.

Commerce Pocket

OFFER CREDIT

Store commerce balance with conditions — products, channels or time — to influence purchase behaviour. A modern alternative to loyalty points.

S7 REWARDS & PROMOTIONS

Reward every interaction and grow customer loyalty in real time

Deliver real-time, personalised rewards and promotions that drive repeat customer engagement and measurable revenue growth.

CRM.COM processes every customer event and automatically applies cashback awards, instant discounts, donations or employee benefits.

Award your customers based on:

Customer Milestones

Sign-ups, referrals, birthdays, name days, personal data completion

Time-based Rewards

Happy hour, seasonal promos, specific months/days/times

Purchase Behaviour

Specific outlets, products, services, purchase value

Special Achievements

Subscription maturity, lottery, donations, just-money

Reduce costs by awarding commerce pools — flexible eVouchers stored in the wallet. Commerce pools can be automatically or manually activated and are based on:

S8 PASSES

Engage customers with electronic gifting and top-up experiences

Offer branded gift passes (electronic or physical) and top-up passes that customers can easily purchase, send as a gift or redeem via the wallet — enabling frictionless sharing and gifting.

Expand your brand’s reach, boost digital adoption and introduce wallet-funded commerce across online and in-store touchpoints.

S9 FINANCIALS

Simplify complex finances with multi-account and multi-currency control

CRM.COM provides an advanced financial layer that powers all customer invoicing, payments and ageing — across B2C and B2B models.

Businesses can configure credit limits, account models and country-specific setups, seamlessly connected to ordering and subscription processes.

With full multi-currency and multi-country support, CRM.COM ensures financial accuracy across complex operations, enabling brands to accept orders in local currency and tax.

Modern payments & A2A wallet

The CRM.COM wallet supports a full spectrum of payment scenarios — B2C, B2B and C2C — covering top-ups, payouts, transfers and refunds.

Future-proof your brand with an EMI-grade, PSD2-compliant multi-currency wallet that connects to any gateway. Fully brandable and partner-ready, it enables recurring and transactional revenue streams while scaling effortlessly across industries.

One wallet, every touchpoint — online and in-person

Whether online or in-store, the CRM.COM wallet is always ready: seamless check-in, pay and spend in a quick tap. Add it to Apple or Google Wallet for daily convenience and unify payments, subscriptions and promotions everywhere your customers are.

With Strong Customer Authentication (SCA) built in, customers enjoy secure and seamless spending across eCommerce, POS and payment terminals.

Next-generation payment rails and cash pocket

CRM.COM powers new generation payment rails and a cash pocket supporting multiple traditional and modern topup and payout gateways including:

Global and local payment gateways

Extensive support of global and local payment gateways and ability to plug in your own local gateways using the CRM.COM Integration API.

Wallet-driven personalisation

Deliver meaningful value by tailoring rewards, commerce pools and promotions to each customer. With advanced BI and segmentation, micro-personas become actionable — powering personalised experiences that grow retention and lifetime value.

Wallet meets digital offers

Track purchases, segment with precision, and personalise rewards. Customers earn cashback into their wallet — redeemable instantly or over time — driving loyalty and repeat business.