Retail & Hospitality
Digital Commerce, Subscriptions and Rewards for Retail and Hospitality
Make your brand the first choice, every time
CRM.COM unifies customers, wallet payments & rewards, product management, Quick Commerce & POS Commerce, subscriptions and partner ecosystems, enabling retailers to grow repeat revenue and customer lifetime value — in a single platform.
Who is it for?
CRM.COM is designed for retailers, quick service providers, hospitality brands, and franchise operators that want to grow repeat revenue and customer loyalty. It supports POS and digital commerce, subscriptions, wallet-based rewards, Quick Commerce, and partner-driven promotions across physical and digital channels.
Wallet-powered retail promotions
Set up targeted, persona-based promotions and attract and retain customers by providing both convenience and meaningful benefits. Deliver seamless customer journeys with CRM.COM’s wallet-first approach. Customers can purchase, subscribe, earn cashback, and redeem rewards — all from a single, branded wallet.
Promotions your customers would want to join to benefit from
CRM.COM is a solution beyond the traditional retail loyalty programs. It is designed to help implement and manage sophisticated promotions that have a measurable increase in customer spending and repeat visits.
Track purchases, segment with precision, and personalise rewards. Customers earn cashback into their wallet — redeemable instantly or over time — driving loyalty and repeat business.
Award your customers based on:
Customer Milestones
Sign-ups, referrals, birthdays, name days, personal data completion
Time-based Rewards
Happy hour, seasonal promos, specific months/days/times
Purchase Behaviour
Specific outlets, products, services, purchase value
Special Achievements
Subscription maturity, lottery, donations, just-money
Reduce costs by awarding commerce pools — flexible eVouchers stored in the wallet. They carry time, product or location rules, and when conditions are met, the value is redeemed into spendable balance.
Commerce pools can be automatically or manually activated and are based on:
- Specific Months/Days/Times
- Specific Products or Services
- Specific Businesses or Outlets
Configurable no code apps tailored around your brand
CRM.COM comes complete with branded mobile apps, web portals and mobile passes directly configured via the backend.
Let customers register and manage their accounts through branded, no-code apps, web portals, mobile passes or your own channels via the CRM.COM self-service API.
Launch self-service experiences where your customers are always up to date with running offers, their eWallet balance, order history, notifications and more — giving you apps that delight customers and outperform competitors.
Not a fan of native apps?
Add your mobile pass in your Apple Wallet or Google Wallet
If you prefer not to have a native app you can still offer promotions to your customers using Apple and Google wallets, branded for your business.
Customers simply scan a QR code (printed at a store or available online) and quickly register via a short online form. Then, a digital promotions card (mobile pass) is generated and saved into either Apple or Google wallet. Subsequently, customers can scan their unique QR code at the POS or identify themselves at checkouts and earn their cashback at eligible transactions at the retailer’s premises.
POS-driven promotions
CRM.COM is pre-integrated to most of the leading POS systems (e.g. Square). In addition, it provides an integration API to make integration easy for any POS.
At the same time, CRM.COM handles all the promotion and wallet processes, allowing the POS and eCommerce systems to be agnostic and only have to submit a purchase event.
CRM.COM automatically matches customer purchases to the available commerce pool. The awards are redeemed automatically to an open balance in the CRM.COM eWallet.
Costa Coffee achieves one of the top spots on app stores in the category Food & Drink with CRM.COM
Self-scan awards by scanning the receipt
Alternatively, choose from self-scan of QR code from the receipt to POS scan of QR code and award customers.
Let CRM.COM do all the heavy lifting of promotions and offers for your retail loyalty program and enjoy an easy integration to any POS system.
Introduce online ordering for delivery and pick up and avoid high 3rd party ordering platform fees
Online orders are placed via the mobile app or web portal for delivery at a preferred location or for pickup from a desired store. Meanwhile, customers have the ability to track the progress of their orders and even provide a real time feedback/rating to allow for product or service improvements.
Provide your customers the ability to earn cashback awards on their orders and use their awarded cashback on subsequent orders or on same order as an instant discount. Give your customers a huge incentive to order from you again.
Optimised payment flows
Enhance payment processes from multiple payment sources and payment gateways using the CRM.COM Wallet.
Customers can use the CRM.COM Wallet to pay for their purchases at the POS or when placing online orders.
Up-sell and cross-sell for additional revenue
Give your customers the flexibility to easily upgrade their selected products (e.g. a larger size of coffee or a more advanced tech product).
Allow them to combine their products of choice with other related products (e.g. with every coffee get a snack for $1 or with every gadget get a related accessory) with advanced SKU-based retail rewards.
Ideal for multi-merchant schemes or shopping malls
Provide your customers the ability to be rewarded from multiple merchants with multiple merchant-specific offers. CRM.COM allows your customers to collect cashback in a single wallet and spend it at participating merchants or B2B marketplace peers.
Additionally, a merchant settlement process settles awards and spends between merchants and the business.
Passes – the new buzzword for gift cards
Gift cards have always been an appropriate gift on special occasions. Allow your customers to purchase physical or electronic gift cards (gift passes). Passes can then be spent at a specific merchant or a group of merchants in the case of shopping malls. Customers can purchase passes of a fixed amount of money or they may specify the amount they wish to top-up the gift card with.
Passes are redeemed into the CRM.COM Wallet and spent as part of the standard spend flows of CRM.COM, allowing enormous flexibility.
Enhance your retail loyalty programs with innovative gift passes for repeat purchases.
Your retail/food/beverage products on subscription
Setting up a nice brand which customers love is hard work. Now, you can turn that hard work into a recurring revenue business by offering your products on a subscription basis.
Apart from retail rewards, opting for a subscription, customers can have peace of mind that their favorite food, beverage or any other product will be delivered to them (or picked up by them) on a recurring basis.
Set up your subscription plans for daily or monthly allowances or a discount on the standard retail price. Apply unique offers and grow your subscriber base in zero time with minimal effort.
Enhance your social responsibility efforts with donations
Empower customers to give back using Donations to select charity organisations directly through their eWallet.
Donations can be made on a one-time, recurring or transaction-based basis allowing flexibility in how customers choose to support causes that matter to them.
Strengthen your brand by leveraging B2B partnerships
Unlock new revenue streams and extend your reach by collaborating with peer businesses. With CRM.COM you can bundle products and services through B2B aggregation for maximised revenue sustainability, while authentication is handled via the CRM.COM Wallet and charges settled seamlessly through B2B Settlement.
B2B marketplaces, affiliate commerce, and commerce pools let you expand your catalogue without overhead, deliver peer-funded promotions, and turn surplus capacity into shared revenue — boosting loyalty, visibility, and long-term growth.
B2B Marketplace
Expand your catalogue without added overhead
Connect and grow with peer businesses by bundling products and services into your catalogue. Operate on a drop-shipment model for physical goods or digital services, letting peers fulfil orders while you expand your offering.
B2B Affiliate Commerce
Deliver more value, funded by peers
Boost engagement with promotions funded by peer businesses. Let suppliers create and sponsor offers for products you sell, adding extra value for your customers and building loyalty at no extra cost to you.
B2B Affiliate Commerce Delegated
Deliver more value at no cost
Enable supplier brands to create and fund promotions for their own products sold through your retail channels. This lets you deliver added value to customers without absorbing the cost, while strengthening supplier relationships and driving higher sales.
B2B Commerce Pools
Turn surplus capacity into shared revenue
Publish commerce pools of products or services, allowing other businesses to reward their customers or employees. Negotiate or auction discounts to strengthen margins while driving visibility for your brand.
B2B Spend
Fostering a circular economy through partners
Empower your customers to use their business pocket balance across a network of participating retail partners. Whether it’s groceries, fashion, dining, or lifestyle services, CRM.COM enables businesses to extend wallet balances into real everyday value.
B2B Settlement
Seamless settlement with transparency and trust
CRM.COM automates settlement across your retail ecosystem, ensuring wallet spend, marketplace purchases, and affiliate commerce are reconciled seamlessly between your business, your merchants, and peer brands.
Are the eCommerce giants affecting your sales? Is the lack of data insights keep you from setting up targeted, meaningful promotions? Thinking of replacing your old point-based retail loyalty program?
