Finance & FinTech
Digital Payments, Wallets and Subscription Commerce for Finance & FinTech
FinTech-driven lifestyle
CRM.COM unifies customers, PSD2-compliant, multi-currency, EMI-grade wallets, wallet payments & promotions, financial product management, eCommerce, subscriptions and partner ecosystems, enabling FinTech operators to grow repeat revenue and customer lifetime value — in a single platform.
Who is it for?
CRM.COM is designed for FinTech providers, banks, payment institutions, and financial service platforms that offer wallets, payments, subscriptions, and digital financial products. It enables compliant, multi-currency commerce and recurring revenue models for organisations operating in regulated, high-scale financial environments.
Payments, promotions, and eWallets—unified for FinTech growth
Benefit from merchant-funded, payment-driven promotions, subscriptions and branded eWallets and gift cards to create your own financial ecosystem — all enriched with real-time insights that drive retention and increase everyday usage.
PSD2 compliant, multi-currency, EMI-grade wallet
- FinTech-ready
- Future-ready
Enterprise-grade eWallet that supports multiple currencies, designed for financial services. Purpose-built for banks, FinTechs, and insurers for real-time payments, and advanced promotions.
Embedded banking features
CRM.COM fully conforms to the EMI regulations as published by the European Central Bank and is in accordance to PSD2.
Supports multiple funding sources, transaction types, and fee types, all aligned to your KYC policies. Enable payments across your brand or affiliates, secured with OTPs.
CRM.COM provides the ability to hold funds in multiple currencies, create IBAN accounts and issue cards (virtual or physical).
Boost loyalty with modern gift cards. Let customers buy, top-up, and spend physical or digital gift cards across merchants, redeemed easily via QR code at the POS.
Give your customers the ability to use the CRM.COM eWallet as a method of payment across your own brand or extend it at other affiliate outlets.
Multi-merchant payment-driven promotions
Introduce sophisticated (card) payment-driven promotions to your cardholders which can be fully or partially merchant funded.
Deliver value across the board — merchants gain exposure through bank marketing, driving more visits and revenue; cardholders earn instant cashback on everyday purchases; and banks boost card usage at minimal cost, with promotions funded by merchants.
Flexible, wallet-first spends without card terminal changes
CRM.COM powers frictionless FinTech loyalty with automated bank promotions.
Customer purchases are instantly matched to available commerce pools and rewards are credited directly to their wallet. No card terminal changes or manual steps—just fast, error-free execution and seamless launches.
Eurobank Greece drives stronger customer loyalty and increased card spending with CRM.COM
FinTech subscriptions as a core service
Transform your FinTech platform into more than a financial services provider by embedding subscription products directly into your ecosystem. With CRM.COM, you can introduce recurring services such as lifestyle bundles, insurance add-ons, or everyday utilities, all seamlessly managed through your branded wallet.
This creates new recurring revenue streams while strengthening customer stickiness — as subscribers engage with you not only for payments, but also for their daily lifestyle needs.
Increase loyalty with FinTech product promotions
Award customers with conditional cashback linked to specific financial achievements or product objectives. By directing awards towards particular products, months, days, times, or outlets, you maximize the benefit — typically a large fixed amount or a percentage in the range of 10%–20%. This approach helps merchants utilise free capacity more effectively and promotes slower or out-of-season products while driving stronger customer engagement.
For example:
- Get a vehicle finance and earn $50 cashback
- Don’t miss a loan instalment and earn $20 cashback to spend at selected merchants
- Use eBanking and do 10+ transactions in a calendar month and earn $3 cashback
Power insurance lifestyle brands
Insurance companies can go beyond policies to create lifestyle-focused experiences. With CRM.COM, insurers can offer subscription-based plans, reward policyholder loyalty and collaborate with partners for cross-sector promotions.
Introduce an insurance lifestyle brand that drives engagement, increases retention and monetises value-added services—powered by your own branded wallet and B2B commerce tools.
Strengthen your brand by leveraging B2B partnerships
Unlock new revenue streams and extend your reach by collaborating with peer businesses. With CRM.COM, you can run peer-funded promotions that add value to your customers at no extra cost, driving loyalty and engagement.
Products and services are bundled through B2B aggregation for maximised revenue sustainability, with authentication handled via the CRM.COM Wallet and charges seamlessly settled through B2B Settlement.
B2B Marketplace
Expand your catalogue without added overhead
Connect and grow with peer businesses by bundling products and services into your catalogue. Operate on a drop-shipment model for physical goods or digital services, letting peers fulfil orders while you expand your offering.
B2B Affiliate Commerce
Deliver more value, funded by peers
Boost engagement with promotions funded by peer businesses. Let suppliers create and sponsor offers for products you sell, adding extra value for your customers and building loyalty at no extra cost to you.
B2B Commerce Pools
Turn surplus capacity into shared revenue
Publish commerce pools of products or services, allowing other businesses to reward their customers or employees. Negotiate or auction discounts to strengthen margins while driving visibility for your brand.
Are you launching a payment-linked promotions platform to boost your card usage and enhance your brand image? Did you get a license for a new EMI business? Are you introducing subscriptions to increase FinTech loyalty?
