Identity Management

Customer Registration and Identity Management

Verify. Register. Connect.

Seamlessly onboard, identify and capture all customer events across every channel — online and in-store — for one connected customer experience.

Identity Management Overview

The CRM.COM Customer Identity Management is the foundation for identifying, registering, and connecting every customer across digital and physical channels. It enables businesses to recognise customers through branded apps and self-service experiences, securely capture identity and transaction data, and build a single, trusted customer profile in real time.

With CRM.COM, customer identity management goes beyond login and authentication. It links identity to purchases, interactions, segmentation, and omnichannel communication, allowing businesses to capture every customer event — online and in-store — and turn it into meaningful engagement. From secure in-person payments and basket-level purchase data to personalised offers, subscriptions, and community experiences, Identity Management becomes the starting point for long-term customer relationships.

Identity Management Services

The CRM.COM Identity Management services form the foundation of connecting customer identity, interactions, and transactions across every channel.

S1 REGISTER & AUTHENTICATE

Register and authenticate every customer with ease

Enable secure onboarding and identity verification — natively with CRM.COM or OIDC. Manage customers, contacts and authentication from one platform.

Empower your audience with Contact Communities, a unique capability that allows contacts to self-create groups with other contacts, assign access rights, and define wallet or usage share.

S2 APPS & SELF-SERVICE API

Launch branded no-code apps and self-service portals

Let customers register, manage and transact through the CRM.COM apps, web portals, or mobile passes. Or use the CRM.COM self-service API and keep or develop your own front-end.

Allow customers to use your branded apps to identify themselves and spend at external systems (e.g. POS systems) securely via QR code scan or OTPs.

S3 BI & SEGMENTATION

Segment customers with precision

Capture every customer event to build rich segments. Power personalised pricing, rewards, promotions and subscriptions based on real-time data and actionable insights.

S4 OMNI-CHANNEL CRM

Unify sales, activity management and service automation

Manage interactions, service requests and customer communications through a configurable CRM suite — built for speed, scalability and operational efficiency.

Operate through sales, activities and service requests, enhanced with extensive operational and billing automations for seamless end-to-end execution.

S5 CUSTOMER EVENTS

Capture every event and monetise every interaction

From purchases to referrals, every customer event is captured — online and in person — feeding CRM.COM in real time to enable rewards, billing and personalised experiences.

CRM.COM applies sophisticated rules to grant rewards and wallet benefits automatically without any need to modify external systems (e.g. POS).